The internet is no longer just consuming AI content, it’s obsessed with it. AI-generated entertainment has taken over social platforms in Spring/Summer 2025, and brands are riding the viral wave to insane levels of engagement.

Why AI Content is Blowing Up

From AI-generated interviews to surreal skits featuring brand mascots, we’re seeing a new kind of marketing emerge: part performance, part parody, and entirely driven by generative tools. Audiences aren’t just watching—they’re sharing, duetting, and remixing.

The Tools Powering It

• Runway for video creation
• Synthesia and HeyGen for AI avatars and voiceovers
• ElevenLabs for ultra-realistic AI voice
• Kaiber for animated visuals

These tools are making high-production-value content more accessible than ever.

What Brands Are Doing

• Fast food chains are creating AI-generated dream menus
• Beauty brands are using deepfake influencers for product demos
• Fashion labels are launching virtual try-ons via AI lookbooks

But Is It Ethical?

There’s a line between entertaining and misleading. As audiences wise up to synthetic content, brands need to stay transparent. A wink-and-nod approach is winning: let your audience in on the joke.

How to Try It Without Selling Your Soul

1. Start with one format: a parody ad, a fake interview, or a "what if" short
2. Keep it light, funny, and on-brand
3. Always disclose AI use—transparency builds trust

Bottom Line: AI-generated entertainment isn’t just a trend—it’s a toolkit. Used well, it can help your brand go viral without sacrificing identity. Get playful, get weird, but keep it smart.

‍